Automation engineer

Does your team need strategic guidance and operational assistance?

I CAN HELP YOU IN 2 AREAS

Tool setup & integration
Data flow & list management
From LinkedIn to email journeys to CRM
Automated maintenance programs
Process optimization
... and your custom app for work
Pursue digital transformation.
Turn your spreadsheets into software.
Send data to spreadsheets. And back to your app.
Solve your specific business problem. Turn your business processes into a custom application.
Mobile and web apps. HR. Operations. Finance. Logistics. Sales. Dashboards. Portals. Inventories. Business processes.
Start building on Glide.

Tech companies I have worked with

and other smaller businesses in the automotive, medical and real estate industries.

MARKETING AUTOMATION

Capitalize on Your Marketing Tools & Data

Your tools, data and processes are the pillars upon which your campaigns run. Let's build solid foundations.

1. Tool setup & integration

New marketing solutions need to be set up and integrated to existing ones: we try to make the bumpy process bearable for your stakeholders and users.

2. Data flow & list management

Thanks to your CRM, data management platform (DMP), or customer data platform (CDP), we help ensure your data is shared across your marketing and sales solutions to deliver a strong user experience and campaign results.

3. Automation programs

In collaboration with marketing, product, data, sales and management, we set up automation programs and deliver marketing journey campaigns across email, push, SMS and LinkedIn.

4. Process optimization

We identify market opportunities that will translate into new user experiences and the need for improved automation. New ways of working can lead to the development of an app for work.

CRM MARKETING

Bring your product to market with LinkedIn & email

What's the point in having a great product if the market doesn't know about it?

LinkedIn Sales Navigator ➔ Scrapping ➔ Email

Lead generation and nurturing thanks to email.

  • We identify your target audience with LinkedIn's segmentation tools.
  • Generate email lists for your campaigns: we scrape LinkedIn, enrich that data with CRM data (email) with a success rate of up to 60%.
  • We set up your CRM campaigns in your marketing automation tool: one-off email blasts, nurturing drip campaigns, email flows/sequences. I take care of the tech and data setup (data extraction and enriching, API integrations, campaign logic, smart forms, landing pages), you take care of the creatives (text, images).
  • Get more conversions: form submissions, sign-ups.

Content marketing & journey logic

Connect your product and marketing efforts, and distribute your content cross-channel.

  • Your content is produced by your content teams: we assist in adapting it to meet the requirements of different channels and audiences.
  • With your team, we build out the logic of your CRM journeys.
  • You will nurture attention (branding) and create engagement along the journey of your users: email, personalized landing pages.
  • Content includes feature releases and brochures, use cases and customer success stories, white papers and e-books, blog posts and articles, webinars, ads.

Channels + Content + Automation

Leverage your content and automation cross-channel to enhance the power of your marketing tools.

  • We connect your channels, software and CRM to automate data flow.
  • Tool integration, marketing automation and process optimization generate savings over time.
  • Deliver the right message to the right user at the right time, based on the settings of your automated programs.

Experience with marketing & nocode tools

Tools we use to generate, nurture and convert traffic.

  • Platforms: HubSpot. Act-On. Mailchimp. Intercom. Salesforce. Pipedrive. Zoho. LinkedIn Sales Navigator.
  • Automation: Phantombuster. Dropcontact. Zapier. Make (Integromat).
  • Website & app builders: Glide. Brizy Cloud. Wordpress. Typo3. Notion.
  • Data: Google Analytics. Google Sheets. Excel. Airtable. Mapp. Tableau.
  • Performance: LinkedIn Ads. Google Ads. (occasional use only)

APPS FOR WORK

Transform your processes with an app for work

We can build your very own custom mobile or web app and tailor it to the specific needs of your team and business.

Improve your processes. Move away from paper and Excel.
Improve communication across your teams by centralizing information within one app. Reduce email and chat.
Control the development and maintenance of your app: cost, customization and rapid iteration.
Turn your paper and spreadsheets into beautiful and user-friendly tools.
Build a internal custom business app for your team, colleagues, customers and partners to enhance their user experience.
Use cases: Mobile and web apps. Human resources. Operations. Finance. Logistics. Sales. Marketing. Dashboards. Client and partner portals. Inventories. Forms. Issue tracking. Business processes.

DIGITAL TRANSFORMATION. ENHANCE YOUR WAYS OF WORKING WITH YOUR VERY OWN CUSTOM APP.

Every time you build in Google Sheets or Excel, you should be thinking "Can't we just build this in Glide?"

Real estate

A mobile app for a real estate agency used for internal business: listing of properties, quick access to property information (tenants, service providers), ROI, pricing calculator for listings.

Artist portfolio

A mobile app for a Berlin artist used at exhibits: the artist can update information rapidly and art lovers can ask for quotes.

Thinking about building your own app for work?
Start building on Glide

AT THE INTERSECTION OF MARKETING AND AUTOMATION

10+ years helping companies in Berlin & Paris

I work operationally and strategically with marketing automation and digital marketing teams, connecting multiple stakeholders in your company: marketing, martech, data, product, management, your end users.

I'm experienced in building and leading multidisciplinary teams, setting up marketing tools, automated processes, and managing digital campaigns.

As a Glide certified expert, I can help you build apps for work or prototypes for a consumer app that you later plan to scale.

Together, let's bring your product to market, set up marketing automation, and when needed build an app, to free resources and serve your customers better.

Contact me to discuss your marketing automation needs. 👋

Phone (CET time zone)

+49 (0) 151 2616 3675

Email

contact@nathanaelboy.com